Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your company. What you see here is a paid ad, followed by THREE Google My Business tabs before we see the normal organic search results. If you can rank your GMB listing in these top 3, you can attract a large number of highly qualified leads day in and day out without spending a dime on ads. Email marketing is the cornerstone of digital marketing.
Email marketing funnels start with a “lead magnet”. It's an attractive thing you offer to your website visitors in exchange for their email address. Possible options include a free digital download, a free service trial, a webinar “seat”, on-site membership, a coupon, etc. HubSpot offers a reliable, feature-packed email marketing tool that's suitable for growing businesses for free. The tool allows you to create professional marketing emails that attract and increase your audience.
You can start from scratch, with the simple drag-and-drop email builder, or use one of the available goal-based templates. There are many marketing channels that are difficult. As you may have noticed in the list above, email marketing is one of the few that can be described as “easy”.Webinars are often used as lead magnets for email marketing, and the right topic can attract a large number of new subscribers to your list. It can also be used to build credibility with your current subscribers.
Webinars can also be recorded and used as standalone products or even as a series of products. They are a great medium for both live and recorded training. Webinars tend to be more engaging than simple videos, even if they are used in exactly the same way. The actual start time and live Q&A tend to make people feel that they are receiving significantly more value than if they were watching a video with exactly the same information. Webinars work great in certain niches.
You'll need to try one to see if it works with your target audience. Small business owners can decide to establish a brand look with the help of a freelancer or collaborating with an established agency. This process can be costly, but in the end, it's worth it. Think about the recognition of established brands like McDonald's or Starbucks and how that recognition is linked to their brands, logos and colors. We like to start backwards from our product and expand from there. Basically, what is the ultimate goal? Define that product page, and then come up with ideas for high-traffic pillar pages that can support it.
From there, separate the topic ideas from your pillar page to create long-tail blog posts. A good way to find long-tail ideas is on Answer The Public. Email marketing is one of the best marketing strategies for small businesses. Finding the right mix of advertising methods for your business is often trial and error.
A lot will depend on your marketing budget, which I'll talk about a little later. Your personal business objectives are also an important factor in determining an overall strategy. Exploring their capabilities, weighing risks and becoming familiar with the digital world are their top priorities. These marketing tactics allow you to do much more with a smaller budget, as they provide a high return on investment, regardless of the industry your company is in.
But what types of videos should you make? This is one of the most important questions faced by small business sellers who want to get started with video. We've given you tips and tricks to start building your email marketing strategy, but choosing the right provider can cause your business to grow or fail. This section discusses the importance of video marketing for small businesses, how to overcome obstacles in video marketing. As a small business owner, you don't have time or money to waste on marketing strategies that don't fit your needs, so let's take a look at the options that can (and can't) get the most out of your investment.
In this section, Campaign Monitor looks at why email marketing matters to your small business, how to send amazing emails, and most importantly, how to scale your efforts. We have established that small business sellers must respond to social media posts that tag or mention them. Small businesses are often tempted to put SEO aside in their overall marketing, perhaps because mega-corporations like Walmart and Amazon invest millions in dominating the search game. Whether your small business has been around for years or has just started, finding the most effective marketing strategies is essential.
To make the most of your Google-related marketing efforts, you need to ensure that your website can scale with the growth of your business and adapt easily to changes in Google's algorithm. 11 Essential Small Business Marketing Strategies
- Google My Business Listing: Ranking your GMB listing is one of the most powerful things you can do for your company.
- Email Marketing: Email marketing funnels start with a “lead magnet” - an attractive thing offered in exchange for an email address.
- Webinars: Webinars are often used as lead magnets for email marketing and can be used as standalone products or even as a series of products.
- Brand Look: Small business owners can decide to establish a brand look with the help of a freelancer or collaborating with an established agency.
- Pillar Pages: Start backwards from product and expand from there by creating high-traffic pillar pages that support it.
- Long-Tail Blog Posts: Separate topic ideas from pillar page into long-tail blog posts.
- Video Marketing: Video marketing allows small businesses to do much more with smaller budgets.
- Referral Marketing: Referral marketing is an effective strategy because people trust positive feedback about a company more so when it comes from existing customers they know and trust.
- Social Media Posts: Small business sellers must respond to social media posts that tag or mention them.
- Search Engine Optimization (SEO): Incorporate SEO into how you promote and operate your business.
- Email Marketing Strategy: Choosing the right provider can cause your business to grow or fail.
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