New York City is the largest regional urban economy, so it's no surprise that it has the highest volume of marketing positions available. With more than 17,000 jobs available, New York is home to Avon, Estee Lauder and many other fashion and cosmetics brands looking for talented salespeople. It's a great place to start and move up the scale. The giants of media, cosmetics, fashion, clothing and services are hiring and currently there are many opportunities for digital marketing professionals.
According to a KPMG survey, Canadian companies struggle to find people with digital skills due to the acceleration of technology and automation as a result of Covid. In India, research by Amazon Web Services found that the number of workers in India who require digital skills will need to increase ninefold by 2025 to keep up with technological advances and demand. Currently, digitally skilled workers represent only 12% of India's workforce, so the need to improve skills is crucial to working in a marketing role. A new report from RMIT University revealed that 87 percent of jobs in Australia now require digital skills and that 156,000 new technology workers are needed to keep up with digital transformation.
After the pandemic, a third of Australian professionals felt that their jobs had changed, while one in four said they did not have the necessary skills to complete their daily work. In the ever-changing digital marketing landscape, it can be difficult to really examine what works and, more importantly, what doesn't. A good starting point is to look at the brands that are at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel.
Place marketing is the set of tactics used to market a geographical location in order to improve your business.