Are you looking for the biggest marketing companies in the world? WPP plc is the largest advertising company in the world in terms of revenue, number of customers and employees. It is a multinational conglomerate that also operates in related industries, such as public relations, communication and commerce. Digital-focused consultancies led by Accenture Interactive (renamed Accenture Song in April 2020) top Ad Age Datacenter's ranking of largest agency networks. Typically, a global marketing strategy requires a company to conduct new market research and identify countries where the company's product could be successful, and then locate the brand to reflect the needs of those communities.
However, localization is not always necessary. Instead, some brands adopt a global standardization strategy. However, the key is to know when a global standardization strategy will be effective. Because it's based on universal appeal despite cultural or location differences, you'll need to research whether customers use or think about your products differently depending on their market.
If there is no difference between use and understanding from one country to another, a global standardization approach is practical. So, if you're looking for inspiration on how to design a successful international marketing strategy and expand your business reach, check out these examples of the world's most successful companies. Austrian company Red Bull does a great job with global marketing, which many Americans assume is a local brand. Rezdy is an Australia-based booking software designed to make online bookings easy for both tourists and agents. The World Wildlife Fund takes the literal approach to global marketing by having hundreds of offices around the world, each with highly localized objectives for each region.
It goes global every year with its Earth Hour initiative, a voluntary global event in which participants turn off the lights for an hour to demonstrate how easy it can be to fight climate change. Spotify is considered one of the best global companies in the world, according to Interbrand. We've all heard of Spotify (no pun intended), but how did it suddenly and so quickly expand from Sweden to other countries? By changing the way they describe their content, Spotify gets users to listen to music that goes beyond their favorite genres and instead satisfies the habits and lifestyles that people share around the world. This allows international artists to access listeners from other countries simply because their product is classified in a different way. If you have global aspirations for your business, you need to figure out what customers in different communities have in common and how to localize your product for these different markets. Your first step? Get inspired by one of the businesses above.
Start small and then grow as your business grows. The digital revolution, together with the ease of access to the online world, has led companies to improve their marketing strategy in the virtual space. You can find up-to-date information on the world's largest marketing companies on several specialized sites. This fact sheet is to break down who are the 10 largest advertising agencies in the world by revenue; and also to provide information on the main factors and trends driving growth in the market. They were originally Grey's media arm, but they broke away to focus on full-time media and work with companies such as Mars, P&G, AB InBev, GSK and Sony. With many startups breaking through the market and dedicated to driving unique digital channels, traditional operators will need to work quickly and efficiently to keep up with the changing landscape, evolving technology, and new trends. WPP plc is the world's largest advertising agency by revenue, generating $17.34 billion last year and is considered one of the top five advertising agencies in the world along with Dentsu, Publicis, Interpublic Group of Companies and Omnicom.
Whether you're going with larger marketing agencies or something smaller, proper research is essential to finding the best firm to promote your business online. Knowing who needs your product, how they need it, and how to market it in a way that strengthens the brand are the fundamental ingredients of incredible global marketing. Unlike localization, where there is a more differentiated marketing approach for each market, global standardization provides significant cost benefits as a result of fewer messages and fewer campaigns. The owner was driven to create a new agency by the desire to bring together specialists from different marketing fields under one roof. Together with WPP plc, Omnicom Group, The Interpublic Group of Companies and Dentsu, Publicis is considered one of the five largest advertising agencies in the world. The nature of digital marketing and the speed with which it changes mean that companies must stay ahead of trends if they want their campaigns to be successful. To help you find out who are some of these big players in this industry we have compiled a list of 10 biggest marketing companies in 2020.
- WPP plc
- Accenture Interactive
- Omnicom Group
- Interpublic Group of Companies
- Grey Global Group
- Mars Incorporated
- AB InBev